Contrasting Music Videos

(California Gurlz: Katy Perry)
This video is much different from the ones we have already looked at but by looking at them we can see if the shots and mise-en-scene differ greatly. 
This video shows a girl who lives in what is seen to be an unrealistic animated world.  
This supports Andrew Goodwin's theory that the visuals amplify the meaning of the lyrics and music. The video starts by her walking through a forest of trees represented by lollipoops and sweets. This is much like Lily Allen "Alfie" as it is set in a completely different world. Katy perry identifies her audience by her sightline as this also gives the impression that the artist is directly communicating with the audience. Her image is shown in a very animated and exaggerated way mainly through the mise-en-scene and costume. Her costume changes throughout the video although she is mainly pictured in short skirts and tiny tops. At one part of the video she lies on a bed of clouds naked, which really shows the sex appeal and voyeurism that portrays by her body positioning and facial expression. 
Particularly at the end she shows herself in a very provocative red outfit and her actions which shows this voyeurism aspect to the video. 
This is another aspect of Goodwin's theory concerning voyeurism and that it is a common feature within music videos and the emphasis of a sexual relation of the star. 
however Laura Mulverys's theory can also be introduced explaining that the voyeuristic response is aimed at a male audience as most film makers are male. This video really shows this as the male in the video is sitting in the chair arrogantly while the female artist is singing and dancing. The connotation of using these settings is that it could reflect her personality as an artist and that she is very outgoing and extrovert. Techniques such as sightline and Icons  gain popularity with the audience as the audience feel as if she is communicating with the artist in person. Sychnchronised editing is used throughout the video, mainly at the beginning as she is walking through the fairy-tale location. Her representation is shown to be very extrovert, indicated through her choice of clothing and her facial expression. The representations are very positive shown through the bright colours and upbeat atmosphere throughout the video. I think this video has a positive affect on young girls in particular as they aspire to be like her shown in this fairy-tale setting. The sound doesn't drastically alter throughout the video although towards the end there are elements of speaking over the vocals of the male singer.  We can comment on the intertextuality of the peice between the Alice in Wonderland movie and Charlie and the Chocolate Factory which are films which have been remade into a more modern version which clearly has influenced this music video.