"Indie music has become ever-growing amongst teenagers and young adults around their 20's. This is because of the increase of internet use which websites such as facebook and myspace which is always discovering new musical talents.
The independent music genre describes the "do it yourself" attitude of the band and the lower budget of the labels that produce the music."
Ofcom is governed by the UK broadcasting for the media Industry and produces reports on media companies. The recent ofcom report for XFM Radio Manchester 104.9 is mainly aimed at an audience of 15-34 year olds.
We will have to take all of this information into consideration when creating the target audience for our artist and how they would access the song.
http://www.slideshare.net/hlr1993/target-audience-research-5285123
http://www.ofcom.org.uk
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