Final Music Video - Facebook

We have also uploaded our video onto Facebook so that we can gather more feedback. This will be useful as friends of mine on Facebook are of a similar age and their opinions will be helpful to evaluate our video. 

Final Music Video - Youtube

We added this to youtube so that we could gain some audience feedback. We are hoping for demographics and psychographics so that we can evaluate our music video fully.

Questionnaire - Audience Feedback

To gain more audience feedback from our music video we are presenting our video in a school assembly and handing out questionnaires. This will be extremely useful as we will get a variety of opinions and improvements for our music video and help us with our evaluation.

Nick Rivers on Myspace

To increase audience feedback I decided to create a Myspace account for our artist Nick Rivers. It is common for Indie bands/artists to establish themselves and their fan base on Myspace so thought it would be useful to create one for our artist Joe.

Audience Feedback

I decided to show our youtube video of rough cuts to a variety of ages to get their opinions on it.



Firstly, I asked them to rate the video from 1-10, with 1 being the lowest and 10 the highest.

I thought this feedback was good because it shows that young adults found the rough cuts most appealing, and helps us to find out our target audience.







I then decided to find out  what stood out most to the audience in the rough cuts, and what caught their eye.

This feedback was also positive as the majority of people noticed the artist and the guitar, which is what we aimed to emphasise. We wanted the main focus to be the fact that he is not only a singer but a musician too and I think we achieved this.






Lastly, I decided to ask who would be interested in seeing the final video. I decided to put the data into percentages.

Again, this feedback was very positive. It is useful because 18 to 22 year olds would be most interested in viewing the final video, which again helps us establish our target audience.

High Street Music Stores

High street music stores over the last few years have started to become less popular with young poeple as there is much more demand for music to be purchased across the internet in Mp3 form and CD.

I have researched the interest into the online version of the website to see how many people visit it each monly and have compared it over time.

HMV monthly Visits:36,036 sept '10

demographics:

 male 57%
female 43%

35-49 =41%

18-34 =36%

The next sections shows the website hits over the last year.12/2009-51,833

1/2010-28,260

2/2010-33,892

3/2010-34,492

4/2010-28,102

5/2010-38,133

6/2010-39,581

7/2010-26,860
8/2010-17,983

Zavvi monthly visits: 13,244

Website shits over the last year.

10/2009-7,445

11/2009-9,548

12/2009-18,196

1/2010-7,944

2/2010-6,964

3/2010-6,051

4/2010-5,868

Audience Theory

When looking at audience I researched audience theory in order to support our choices with evidence closely looked into by theorists.
McQuails theory explains how the audience use their media to please them and their needs. This is important to consider when looking into the production of a music video as we have to think carefully about what the audience want to see in the video. this theory closely realtes to Hall and his idea about the relationship that is made between the artist and the audience and also how the audience interpret the video.


Blumler and Katz looked into television media and created the idea that the purpose of this had 4 main needs:
Diversion: This part of the theory explains how the audience want to get away from everyday issues. This can relate to the music video industry as for some videos the image they portray is very unrealistic, shown clearly in Teenage Gurlz by Katy Perry particularly in the M-E-S.
Personal Relationships: The idea of the artist creating a relationship with the audience. This is commonly shown through close-up shots and sight line. Other factors could include backstage shots during the video which are seen to be a privilege for the audience.
Personal Identity: The veiwer of the music video can compare tehir everyday life or situation to the way in which the artist is portrayed. This relates closely to our music video as we have used a narrative in which many people can relate to.
Surveillance: Micheal Jackson is a key artist when considering this section of the theory. It explains how themedia provides the audience with information and news about what is happens around the world

Audience Psychographics on (Bubbl.com)

I decided to sign up to an online spider diagram programme, which allows you to create an online mind map. I created one on the subject of our target audiences psychographics.

Uploading onto Youtube

We decided to upload our first set of rough cuts on to Youtube. To upload the video I had to sign into our Youtube account. Here is an image of the process:










The URL for the video is : http://www.youtube.com/watch?v=pDbv8yoOfU4

Download Websites

Recently there has been news about music download sites in the news and press about how some sites are not legal and have been shut down due to Inappropriate action taken to stop these sites sharing music for free.

There are other music websites which enable the public to download music files included the most popular, itunes.

Other music download sites include, imesh. This is an online music service which enables the public to download chosen files for free and to share them with friends. This appeals to the consumer as it is a free service and poeple can gain their music without having to pay.

This image indicates the popularity of this sites as it is available in 9 different languages.

Itunes is one of the worlds most well-known and used music website. Single tracks are available to purchase as well as full albums and videos.

Exchange and Distribution

I have started to research the exchange of music products online. There are so many different online stores and music download sites available today which makes music access easy for the consumer. I did some further research into onine stores such as play.com and cdwow to see the interest in these sites and who was using them to purchase music.

Figures taken from http://whois.domaintools.com/ about play.com

These figures show that this particular music website is slightly more popular with males than females. We can also comment on the age demographics as the mian interest is seen from people aged 18-34. This is interesting as this is about the same as our target audience as our song. Considering this, our album could be potentially sold on this website.



SITES MONTHLY VISITS:184,314


CDWOW Figures

Differeing from play.com, we can see form this table that CDWOW has more of a female interest than a male. We can also notice the slightly older age group who purchase music from this particular site indicating that our music video,taking into account our traget audience wuld probably not be featured on this particular website although we cannot rule out any interest at all.


SITES MONTHLY VISITS: 10,757

Looking more into Downloads and Sales

Audience Research - Music Downloads and Sales on Prezi

Audience Feedback For Our Song

To decide on the content and what the video showed we envolved the rest of the class as they listened to our song and wrote down and images that came to their head. This is called Musical Synthaesthesia as people were writing down what they would associate to the lyrics or the general sound of the song.
This enables us to decide what we put into the video and also what the audience want to see in this type of music video.

Our Target Audience

From the video hits on youtube for our band the people who commented and veiwed the video are male and females ages 13-24. Ideally this would be our target audience although this is a very small target audience.
We hope to acheive a successful music video for a target audience for male and female aged 13-35. We would think that it would be more popular with a female audience as the band itself is all male although the version we are using is an acoustic version with just the male vocalist. We think that our video would be most popular with similar countries that access James Morrison's video such as America, UK and Australia as it is a new release of a single from an established artist.
Some demographic figures from of the bands existing songs:

Similar Artist's Audience

To create our audience I looked at artists like ours on youtube and used the ratings and audience pages to look at who veiwed the video most and focused on the demographics of age and where it was most popular.
I looked at a number of artists to see if there was any similarities with ages and the artists.
Firstly I looked at James Morrison who is a well known and established artist and I researched the audience for "You Make It Real"

This diagram shows that the video is most popluar in the UK and then followed by America and Australia. The video is probably more popluar in the UK because James Morrison is an English song-writer from Rugby, Warwickshire. It is also popular in America and Australia proably because these countries speak english, the language which is used during the song. We can see taht the video is mostly popular with women from a very wide age group. This could be due to the artist image as women find this style particularly attractive and elements of voyeurism and sex appeal may be displayed throughout his videos to communicate with this type of audience.
The second diagram shows the audience profiling for an Oasis song "Champagne Supernova"

This video is shown to be more popular in the USA than Europe although originally the band was formed in Manchester. The audience shows that it is veiwed by both men and women. Particularly women of a certian age group and Male of a slightly older age group. This could be that the male audience that watch the band are similar ages to the band members themselves which increases the relationship between the artists and the audience.

This is the audience profile from the band called "You Am I" It is a well known Australian Indie band which would explain that it is most popular in Australia however it is also seen to be popular in America and otherstern countries. Relating back to the Oasis audience profile the band members are also between 36-41 which immediatey reflects the older male audience.

Radio Station Research

In order for us to establish a target audience, I have researched into radio stations that play mostly indie music from local and aslo signed bands

.

It is called XFM Radio and is based in London and Manchester.

In my opinion the website shows that it is a very "indie" radio station beacuse of what is said and shown. Particularly the images of the artists singing and the small section which shows an image of itunes. This is a commonly used programme today to promote smaller bands as well as successful artists and is a major way in  which the audience can access the music via the internet. It is seen that in most newly formed bands and artists there is a young audience. This could be because that music has become to widely accessable across the internet via websites such as facebook and myspace which are very popular with teenagers and young adults although this is not to say that it is not used by an older audience.

As well as UK radio stations that focus on playing indie music, there are so many in other countries:

• Indie 103.1 (Los Angeles)
• Soma FM (Independent Online Radio Station)

Audience Research - Our song

Here is our song performed by the band itself. We have the acoustic version which was produced by the lead singer, whereas this performance is at one of their gigs.

The song has had 3,331 views so far on youtube.

Audiences

This video is most popular with:

Gender	Age
Female	13-17
Male	13-17
Male	18-24

The figures on audience above are extremely useful as it gives us an in depth view of what age ranges listen to our actual song, however I take into account that this is a band performance not an acoustic one. Both females and males aged between 13 and 17 listen to this song, and these figures are the same as the ones I previously got from Daniel Powter, The Kooks, and James Blunt. This tells us that we need to aim to appeal to both boys and girls of these ages, as well as older people especially as it also says males aged between 18-24 listen to this song.

Audience Research

I decided to research into Oasis' audience as we thought their song "Little By Little' had similarities to ours, the main one being the fact it also has a slight echo. However, when I went on to youtube the audience records could not be viewed. So, then I chose to look at three artists we have discussed previously as having similarities to our own artist and/or song to gain an idea of their own audience.

I then tried James Blunt - You're beautiful music video on youtube
(http://www.youtube.com/watch?v=oofSnsGkops&ob=av2e)

• There have been 11, 114, 990 views 
• The video is most popular in :

With dark green being the most popular.

Audiences

This video is most popular with:

Gender	Age
Female	13-17
Male	45-54
Male	35-44

I then looked at The Kooks - Shine on music video on youtube

(http://www.youtube.com/watch?v=FOHCmr8shWc&ob=av2e)

• There have been 4, 556, 335 views
• The video is most popular in:

With dark green being the most popular.

Audiences

This video is most popular with:

Gender	Age
Female	13-17
Female	18-24
Male	18-24

Lastly, I looked at Daniel Powter - Bad day music video on youtube
(http://www.youtube.com/watch?v=gH476CxJxfg&ob=av2n)

• There have been 7, 612, 238 views
• The video is most popular in:

With dark green being the most popular.

Audiences

This video is most popular with:

Gender	Age
Female	13-17
Male	45-54
Male	35-44

This research is useful as all three of these artists have a young female audience (13-17) and this tells me that we should aim to appeal to young females, aswell as making it accsessible for an older audience.

Audience Research

"Indie music has become ever-growing amongst  teenagers and young adults around their 20's. This is because of the increase of internet use which websites such as facebook and myspace which is always discovering new musical talents. 

The independent music genre describes the "do it yourself" attitude of the band and the lower budget of the labels that produce the music."

Ofcom is governed by the UK broadcasting for the media Industry and produces reports on media companies. The recent ofcom report for XFM Radio Manchester 104.9 is mainly aimed at an audience of 15-34 year olds. 

We will have to take all of this information into consideration when creating the target audience for our artist and how they would access the song.

http://www.slideshare.net/hlr1993/target-audience-research-5285123

http://www.ofcom.org.uk

Ideal Audience Profile

• Artist: Jason Mraz

• Ideal Audience Member: Tracy, American, 27 years old

• She bought her first album when she was 19 (in 2002) 'Waiting for my rocket to come' to play in her green beetle car. 

• She got an art degree at university.

• Her fiance bought her the latest album in 2009 'Beautiful mess' which is of a rock genre.

• She also likes John Mayer and Jack Johnson. 

• Her and her fiance came to England in 2009 to live on the outskirts of london. 

• When in London she saw John Mayer perform at the 02 in London as a birthday present and has now bought his album. She put it on her ipod but still uses the CD in the car.

• When she feels homesick from her hometown in California she puts on Jason Mraz which reminds her of her American lifestyle.