Genre Theory

The genre of our song is indie/alternative rock which commonly follow generic conventions.The main conventions used in our piece include close-up shots to show the artist's face and lip syching. The specific aspects of Mise-En-Scene include the typical style of skinny jeans, plimpsols and check shirts. The location we thought about in great detail as the indie genre is seen as a very much relaxed and "do it yourself" approach. We can relate our music video to Reid's theory and how he explians how something is categorised by where, whom and when. This can be related to our music videos in our genre use the same style of artist, location and the way in which the video is presented. Fowler's theory also relates to our product as this focuses on the individuality and uniquenes of the artist and the music in which they produce. This can be crossed over into Reid's theory to explain some of the relaxed and casual approaches to a music video as they are seen to be more individual to the artist.