Music Video Analysis (Jason Mraz "I'm Yours")

The music video starts by showing a male artist or character leaving his house with a large backpack. It shows the contrast of location from the city apartment at the beginning and the beach scene shown throughout the video. The video ends by the male character returning home and getting on a plane home. The genre of the video is indie pop much like other videos and characters in this genre such as The Kooks "She moves in her own way." These videos are very much alike each other as they both have the same sort of approach to producing the video. Indie bands are known for playing everywhere, as the bands usually produce acoustic music as this means the band do not need electricity or power source to play their music. This is shown in both videos by showing the 2 band/artists playing their music in a relaxed setting. 
This screenshot shows the artist (Jason Mraz) playing a guitar and singing at the same time.

The second screenshot shows the Kooks playing their instruments much like the Jason Mraz video, playing their instruments in a relaxed comfortable setting. Other songs that are categorized as indie pop include "Fireflies" by Owl City and "Banana Pancakes" by Jack Johnson. This style of video attracts the audience by using a very relaxed setting in which the audience can relate to. There are other indie pop songs which include Lady Gaga, however her music videos include mostly dance routines rather than artist performance as she portrays herself by the use of sex appeal and voyerism. This shows the huge contrast between the two artists image and how they are portrayed.

The lyrics of the video suggest that a girl ended a relationship and the male artist is trying to get her back by explaining how much she means to him. The video related to both men and women as young people are shown throughout the video. We can aslo see representation of young people clearly in this video as it is a very upbeat song which accompanies the colourful and energetic characters. This will make the artist's music popular as people can relate to it as it is made in such a relaxed style.

Synchronised editing is used at various points throughout the video, the affect of this is that the artist's sightline is looking at the camera and therefore the audience. This indicates the artist is communicating with the audience. The video sequence shows the artist packing his bag and going on holiday and then at the end of the song the artist returns home. The video mainly uses close-ups and mid shots to shoot the artist, this is because he is a single artist . Because the video features young people it has a possitive effect on young people watching it as they can relate closely to the artist.

Due to copyright reasons the embedding code for this video was unavaliable:
http://www.youtube.com/watch?v=EkHTsc9PU2A