Indie-Pop

http://prezi.com/8cptm5ltantc/jason-mraz-ideal-audience-profile/

Indie pop is a type of sub genre from the main genre of indie. It orginated in the UK in the mid 1980's. It is a genre of alternative pop. "The term "indie" refers to Independent record Label and the labels themselves." (http://en.wikipedia.org/wiki/Indie_pop) The key features of indie music is generally the instruments particularly the use of acoustic instruments such as guitar, bass and drums. Indie prides itself on individuality, local gigs and playing acoustic instruments.

Audience Expectations

• Video will reflect their style choices
• That the video will be appropriate to the song.
• The style will be expected and recognized.

Indie-pop artists:

• John Mayer
• Jason Mraz
• Kate Nash
• Kings of Leon
• Ellie Goulding
• Florence and the Machine
• The Kooks
• The Killers
• Pigeon Detectives
• Scouting for girls