July Assignment Evaluation

When starting our digipack we firstly chose a genre. To get an idea of how metal artists and bands present themselves we researched well established examples on the internet. To ensure what we were using was reliable we went onto 'AC DC's' official website. (http://www.acdc.com/uk/home)

On the website we found images of the band members, this gave us a good idea of the dress code, props and make up that metal artists use to create their image. We discovered black and red were colours that were associated with that genre because they create a sense of danger.

After learning about metal artists generic conventions we decided to dress our 'artist' Nick in a black leather jacket. We did this as both leather and the colour black are associated with our particular genre. Another aspect of mise en scene we used was make up. To complete Nick's look we used black eyeliner to give him a more gothic image.

We were inspired by our research to use only one prop and this was a guitar. By doing this we were trying to portray Nick as not only a singer but a musician too.

We then took a variety of photos of Nick for our front and back cover of our digipack. We decided a close up of Nicks face was appropriate for the front cover as his eye make up helped emphasise his fearsome image. Whilst taking the photos we kept in mind the lighting as we thought a dark background would create an intimidating atmosphere. To the target audience the image would be seen as attractive as it suggest flirting with danger. When planning the back cover we decided to carry through a similar colour scheme. The final image is of Nick playing the guitar, by seeing his hand on the strings again highlights that he is also a talented musician.

We used photoshop to edit both of the images. Firstly, we cropped the images to the appropriate size. We thought a downloaded font suited the genre more because of the individual fonts we found online. They were much more bold, so we used that aswell as using a text box and changing the size and colour of the font. We chose the colour orange as it matched well with the colour of the guitar on the back cover. However, we decided white was more suitable on the front as it was eye catching. We used google images to copy and paste a bar code onto our back cover. We did this because it then showed the album was for sale indicating it is well established. We also added a website address and 'TK Productions' to emphasise the institution.

When completing our editing of our digipack we printed it and added codes and conventions. This was labelling over 15 technical terms on our digipack and explaining how it relates to our image and choice of text.