Audience Research For Existing Bands/Artists

To research the audience profiles for existing bands and artists I was able to use this website http://whois.domaintools.com/ It was able to give an average figure to how many visits a particular website got a month. I typed in the web address and it gave me a monthly average to how many times that website had been visited. I was only able to find the age profiles for James blunt but went into further research into other artists.

US Demographics: Jamesblunt.com

Official Sites monthly visits: 2,811

Male 33%

Female 67%

3-12 (5%)

13-17 (18%)

18-34 (32%)

35-49 (23%)

50+ (23%)

James Morrison official site monthly visits: 2,017

Kate Nash official site monthly visits: 4,202

I also researched the audience for particular audiences by looking at popular music videos on youtube and then looked at the ages of the people who commented on it.

The Kooks (Naive)

21, 15, 13, 13,

32, 21, 16, 26,

19, 30, 16, 17,

21, 26, 20, 25

John Mayer (Half Of My Heart)

30, 14, 37, 28,

31, 20, 19, 30,

22, 22, 30, 21,

24, 21, 24, 21,

30, 19, 19

Scouting For Girls (Heartbeat)
18, 24, 25, 39,
17, 21, 17, 16,
34, 17, 15, 30,
18,23, 19, 19

By carrying out this research it gives us a good idea on how we can produce an audience profile for our song and who our target audience should be.